LUCIA
AVELLA CAMARERO
Catedrática de Universidad
Publications by the researcher in collaboration with LUCIA AVELLA CAMARERO (5)
2024
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Digital Servitization: Enhancing Competitiveness and Creating New Business Models
UCJC Business & Society Review, Vol. 21, Núm. 3, pp. 164-201
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Innovation and competitiveness in the industry 4.0 era: the SYNCHRO framework for digital servitization
Business Process Management Journal
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Synthesizing three decades of digital servitization: a systematic literature review and conceptual framework proposal
Service Business
2023
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The effects of digital servitization on business competitiveness: A case study of Spanish manufacturers
Journal of International Entrepreneurship, Vol. 21, Núm. 2, pp. 180-213
2020
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El papel de los distribuidores de servicios en el desarrollo de la estrategia de servitización
Buscando nuevos enfoques de marketing para afrontar los cambios (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 91-116