Publications in collaboration with researchers from Universidad de Cantabria (2)

2022

  1. Ni webroomers, ni showroomers: el retail dice: ¡bienvenido omni-shopper!

    Leveraging new business technology for a sustainable economic recovery

  2. Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

    Journal of Fashion Marketing and Management, Vol. 26, Núm. 3, pp. 401-419