2022

1. Ni webroomers, ni showroomers: el retail dice: ¡bienvenido omni-shopper!

   Leveraging new business technology for a sustainable economic recovery

2. Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

   Journal of Fashion Marketing and Management, Vol. 26, Núm. 3, pp. 401-419