MARIA JOSE
SANZO PEREZ
Catedrática de Universidad
Jesús
Collado Agudo
Publicaciones en las que colabora con Jesús Collado Agudo (2)
2022
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Ni webroomers, ni showroomers: el retail dice: ¡bienvenido omni-shopper!
Leveraging new business technology for a sustainable economic recovery: XXXVI Congreso Anual AEDEM: 1 al 3 de junio de 2022, Pozuelo de Alarcón, Madrid
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Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour
Journal of Fashion Marketing and Management, Vol. 26, Núm. 3, pp. 401-419