Publicaciones en las que colabora con Ignacio A. Rodríguez del Bosque (3)

2007

  1. Intra-brand differences in payment periods in marketing channels

    International Journal of Research in Marketing, Vol. 24, Núm. 1, pp. 49-63

  2. The efficacy of alternative mechanisms in safeguarding specific investments from opportunism

    Journal of Business and Industrial Marketing, Vol. 22, Núm. 7, pp. 498-507

2005

  1. Márketing: Estrategias y Aplicaciones Sectoriales

    Editorial Aranzadi