MANUEL
GONZALEZ DIAZ
Catedrático de Universidad
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Rennes School of Business
Rennes, FranciaPublicaciones en colaboración con investigadores/as de Rennes School of Business (1)
2022
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Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil
Journal of Small Business Management, Vol. 60, Núm. 2, pp. 253-288