SUSANA
ALVAREZ OTERO
Profesora Titular de Universidad
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Zhejiang Gongshang University
Hangzhou, ChinaPublicaciones en colaboración con investigadores/as de Zhejiang Gongshang University (1)
2021
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The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 1025-1041