GRUPO DE ECONOMÍA FINANCIERA
GECOFIN
Zhejiang Gongshang University
Hangzhou, ChinaPublications en collaboration avec des chercheurs de Zhejiang Gongshang University (1)
2021
-
The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, Núm. 4, pp. 1025-1041