Digital Servitization: Enhancing Competitiveness and Creating New Business Models
ISSN: 2659-3270
Year of publication: 2024
Volume: 21
Issue: 3
Pages: 164-201
Type: Article
More publications in: UCJC Business & Society Review
Abstract
This study explores how digital servitization, which integrates technology-based services with traditional products, enables the transformation of industrial companies, making them more competitive. The provision of services supported by Industry 4.0 technologies signifi-cantly enhances the competitiveness of their traditional products. The analysis of 98 Span-ish manufacturing companies shows that digital services increase their market performance. This work identifies the benefits and challenges of digital servitization and offers practical recommendations for adopting this strategy.