Una aproximación conceptual y literaria a la gastrodiplomacia como conductora de marca de un destino
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Universidad de Deusto
info
ISSN: 1695-7121
Year of publication: 2021
Volume: 19
Issue: 4
Pages: 737-751
Type: Article
More publications in: Pasos: Revista de Turismo y Patrimonio Cultural
Abstract
Este artículo analiza y describe los diferentes términos conceptuales que se utilizan en la gastronomía con el fin de comprenderla como un arte para la promoción de una región o un destino en el exterior y como una herramienta de la diplomacia cultural, la llamada gastrodiplomacia. El eje central del artículo investiga y analiza los actores principales encargados de promocionar y gestionar este sector y las diferentes estrategias y acciones que se pueden llevar a cabo para revalorizar este campo. Por último y en la tercera parte del artículo se extraen unas reflexiones sobre el futuro y las tendencias en la gastronomía en el turismo, la cultura y la sociedad.
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