Modelo de co-creación en mypimes:estudio de caso en el sector lácteo de Bogotá, Colombia

Resum

Micro and small companies in Colombia need to strengthen their competitive, sustainable and sustainable advantages to respond, adapt and sustain themselves in the market; they must concentrate their efforts on knowledge management, ICT innovation, continuous improvement, and co-Creation. This document presents a co-creation model based on knowledge management that allows innovating in the dairy sector, as a form of adaptation and survival, of differentiation and competitiveness as well as a tool for decision-making. The methodology adopted to solve the problem posed and to check the research hypothesis combines situations and predominant attitudes that propose solutions and evaluation alter-natives for the development of strategies that allow generating competitive advantages and continuously improving the processes of Msmes in the dairy sector, and that, as a consequence, decrease the socioeconomic difficulties that afflict these Msmes. For the analysis of the competitiveness models of Msmes in the dairy sector in Bogota, the methodology adopted by the research group “Electronic Commerce in Colombia” (Gicoecol), was used to contextualize the competitiveness problem of Msmes in the dairy sector, as well as aspects of learning processes, creation and/or personalization of products and/or services offered, and applications of this type of model in other sectors or in large companies. Based on the information collected through the analysis stage, the study structured a model based on knowledge management and value co-creation, in order to be a base tool to improve competitiveness, generate strategies at an internal and external level, standardize and formalize their processes and increase their profitability; fundamental variables were identified for the construction of the model; Finally, the proposal was validated by measuring the acceptance of the proposed model.