Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty

  1. Cachero-Martínez, S.
  2. García-Rodríguez, N.
  3. Salido-Andrés, N.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2024

Volume: 62

Issue: 2

Pages: 492-512

Type: Article

DOI: 10.1108/MD-11-2022-1536 GOOGLE SCHOLAR