Beyond languagea multimodal analysis of success in non-native Business-English pitches

  1. Antonio Jiménez-Muñoz
Revista:
Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE )

ISSN: 1139-7241

Año de publicación: 2019

Número: 37

Páginas: 65-86

Tipo: Artículo

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Otras publicaciones en: Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE )

Resumen

Actualmente, la mayor parte de las universidades utilizan la empleabilidad de sus graduados como indicador de su propia eficiencia educativa. Sus asignaturas de Inglés para Fines Específicos incluyen como objetivos de aprendizaje una serie de microdestrezas requeridas en el mercado laboral, tales como hacer presentaciones o saber negociar. Sin embargo, la evaluación de estas asignaturas sigue muy ligada al idioma. El presente estudio sigue un enfoque cuantitativo del impacto de los factores multimodales en 140 presentaciones de negocios grabadas y 376 informes escritos de inversores. El estudio proporciona evidencias estadísticas del impacto de los elementos no verbales en el éxito de las presentaciones. El análisis de las tasaciones de las start-ups y sus factores de éxito permite deducir que los elementos no verbales están más directamente relacionados con el éxito. Un análisis cualitativo y cuantitativo de los informes de los inversores confirma el mínimo papel que desempeñan los elementos lingüísticos como razones para la inversión y muestra que las decisiones de negocios residen en los elementos paralingüísticos, lo cual es contrario a los criterios seguidos por los evaluadores de Inglés para Fines Específicos. Como consecuencia de estos resultados, empíricamente parece evidente que hay un problema teórico de discrepancia en la evaluación: las microdestrezas no se pueden medir a través de las notas y, a la inversa, las notas no reflejan necesariamente la adquisición de estas destrezas. Como solución, se ofrece un modelo de evaluación multimodal, basado en rúbricas, que permite acercar la evaluación a los objetivos

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Fuente de los datos: Dialnet