The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries

  1. Gómez-Rico, M.
  2. Molina-Collado, A.
  3. Santos-Vijande, M.L.
  4. Molina-Collado, M.V.
  5. Imhoff, B.
Aldizkaria:
Current Psychology

ISSN: 1936-4733,  1046-1310

Argitalpen urtea: 2023

Alea: 42

Zenbakia: 15

Orrialdeak: 12711-12727

Mota: Artikulua

DOI: 10.1007/S12144-021-02656-W GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus