Multibrand, multisystem and multirole franchising: A qualitative exploration and framework development in Brazil

  1. Grünhagen, M.
  2. González-Díaz, M.
  3. Hussain, D.
  4. Monteiro da Silva Filho, H.
Journal:
Journal of Small Business Management

ISSN: 1540-627X,  0047-2778

Year of publication: 2022

Volume: 60

Issue: 2

Pages: 253-288

Type: Article

DOI: 10.1080/00472778.2020.1800353 GOOGLE SCHOLAR
Data source: Scopus