La comunicación social de la ciencia a través del etiquetado de alimentos saludables en los EEUU y Europa

  1. Noemí Sanz Merino
Comunicación: revista Internacional de Comunicación Audiovisual, Publicidad y Estudios Culturales

ISSN: 1989-600X

Year of publication: 2020

Volume: 0

Issue: 18

Pages: 66-84

Type: Article

DOI: 10.12795/COMUNICACION.2020.I18.04 DIALNET GOOGLE SCHOLAR lock_openIdus editor

More publications in: Comunicación: revista Internacional de Comunicación Audiovisual, Publicidad y Estudios Culturales


A theoretical analysis of the American and European Health claims regulations. Following the studies on public communication and understanding of science, I identify the underlying regulatorystrategiesfor the regulations on the presentation of this kind of information on food labelling. Based on empirical studieson perception and purchase intention, I assess the extent to which their communicative approaches contribute toachieving the regulatory objectives. Results: Both regulations follow different approaches depending on their different political objectives; The available studies point to the failure of these objectives in both cases; This seems to be due to underlying classical conceptions about science communication and enculturation.

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