Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

  1. De la Ballina, J.F.
  2. De la Ballina, I.
Journal:
Market-Trziste

ISSN: 1849-1383

Year of publication: 2019

Volume: 31

Issue: 2

Pages: 153-170

Type: Article

DOI: 10.22598/MT/2019.31.2.153 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus