La co-creación de valor con empresas en el ámbito no lucrativoPropuesta de medida

  1. Yolanda Díaz-Perdomo 1
  2. Luis Ignacio Álvarez-González 1
  3. María José Sanzo-Pérez 1
  1. 1 Universidad de Oviedo

    Universidad de Oviedo

    Oviedo, España


XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos
  1. PaulaOdete Fernandes

Publisher: Instituto Politécnico de Bragança

ISBN: 978-972-745-273-6

Year of publication: 2020

Pages: 203

Congress: Jornadas Hispanolusas de Gestión Científica (30. 2020. Bragança)

Type: Conference paper


Adopting a strategy of value co-creation is essential both for businesses that intend to perform their Corporate Social Responsibility (CSR) activities more effectively, and for non-profit organizations (NPO) to effectively carry out their organizational missions. However, although there is a substantial investigation of the value co-creation between businesses and their stakeholders (mainly customers), there is a significant gap in the literature, both theoretical and empirical, of the adoption of such strategy of management from the perspective of the NPOs, especially with regard to its measurement. For this reason, the present communication tries to establish the main milestones in the process of development and validation of an instrument of measurement of the degree to which an NPO co-creates with a business in the design and implementation of its activities