Resale pricing as part of franchisor know-how

  1. Perrigot, R.
  2. López-Fernández, B.
  3. Basset, G.
  4. Herrbach, O.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2020

Volumen: 35

Número: 4

Pages: 685-698

Type: Article

DOI: 10.1108/JBIM-05-2018-0145 GOOGLE SCHOLAR
La source de données: Scopus