Ordinal classification/regression for analyzing the influence of superstars on spectators in cinema marketing

  1. Montañés, E.
  2. Suárez-Vázquez, A.
  3. Quevedo, J.R.
Journal:
Expert Systems with Applications

ISSN: 0957-4174

Year of publication: 2014

Volume: 41

Issue: 18

Pages: 8101-8111

Type: Article

DOI: 10.1016/J.ESWA.2014.07.011 GOOGLE SCHOLAR
Data source: Scopus