The power of sports marketing

  1. Mitre, M.
  2. de Pablos, P.O.
Journal:
International Journal of Sport Management and Marketing

ISSN: 1475-8962,  1740-2808

Year of publication: 2009

Volume: 5

Issue: 3

Pages: 330-337

Type: Article

DOI: 10.1504/IJSMM.2009.023241 GOOGLE SCHOLAR
Data source: Scopus