Ataque tecnológico a un mercadodisrupción versus discontinuidad

  1. Esteban Fernández 1
  2. Sandra Valle 1
  3. Guillermo Pérez Bustamante 1
  1. 1 Universidad de Oviedo

    Universidad de Oviedo

    Oviedo, España


Economía industrial

ISSN: 0422-2784

Year of publication: 2019

Issue Title: Economía conductual

Issue: 413

Pages: 127-137

Type: Article

More publications in: Economía industrial


This paper analyzes the behavior of established firms when they are attacked by a new technology. First, a distinction is made between discontinuous and disruptive technologies. Both are radical product innovations that lead to creative destruction, though they show substantial differences. The proposal of a disruptive technology definition delimiting its necessary and sufficient conditions is a relevant step to clarify these differences. Second, it is analyzed why incumbent firms show a different behaviour and the results of the contest are different on the basis of the attack arising from a discontinuous or a disruptive technology. The application of some tenets of behavioral economics allows us to build a conjecture on these reasons

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