Ataque tecnológico a un mercadodisrupción versus discontinuidad

  1. Esteban Fernández 1
  2. Sandra Valle 1
  3. Guillermo Pérez Bustamante 1
  1. 1 Universidad de Oviedo
    info

    Universidad de Oviedo

    Oviedo, España

    ROR https://ror.org/006gksa02

Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2019

Título del ejemplar: Economía conductual

Número: 413

Páginas: 127-137

Tipo: Artículo

Otras publicaciones en: Economía industrial

Resumen

Este trabajo analiza el comportamiento de las empresas establecidas cuando son atacadas por una nueva tecnología. Primero, se distingue entre tecnologías discontinuas y disruptivas. Ambas son innovaciones radicales en producto que provocan la destrucción creativa, pero presentando diferencias claras. La propuesta de una definición de tecnología disruptiva que delimita sus condiciones necesaria y suficiente permite aclarar estas diferencias. Segundo, se analiza por qué el comportamiento de las empresas establecidas y los resultados de la contienda son distintos según el pionero ataque con una tecnología discontinua o disruptiva. La aplicación de algunas reglas de la economía conductual permite conjeturar estas razones

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