La audiencia televisiva del campeonato mundial de fórmula 1. Un análisis de la competencia entre canales

  1. Pérez Carcedo, Levy 1
  2. Rodríguez Guerrero, Plácido 1
  1. 1 Universidad de Oviedo
    info

    Universidad de Oviedo

    Oviedo, España

    ROR https://ror.org/006gksa02

Revue:
Journal of Sports Economics & Management

ISSN: 2340-7425

Année de publication: 2018

Número: 8

Pages: 4-15

Type: Article

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D'autres publications dans: Journal of Sports Economics & Management

Résumé

Previous studies on the determinants of television demand for the Formula 1 World Championship have basically focused on the effects of uncertainty of outcome on the size of television audience. This work aims to consider the effects generated on this demand by the competition among television channels that simultaneously broadcast the same event (F1 Grand Prize) for a certain jurisdiction. The conclusions reached show an uncertain result in terms of audience size of the predominance of one channel over another. It is also questioned whether reselling of the television rights is a profitable policy. Finally, factors inherent to a particular television channel or belonging to a specific jurisdiction should also be considered in the context of these studies.

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La source de données: Dialnet