Perfil de jugador virtual asociado a la motivación personal para jugar en CityVille

  1. Alba Patricia Guzmán Duque 2
  2. María Esther del Moral Pérez 1
  1. 1 Universidad de Oviedo
    info

    Universidad de Oviedo

    Oviedo, España

    ROR https://ror.org/006gksa02

  2. 2 Unidades Tecnológicas de Santander
Revista:
RED: revista de educación a distancia

ISSN: 1578-7680

Año de publicación: 2017

Número: 54

Tipo: Artículo

DOI: 10.6018/RED/54/3 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: RED: revista de educación a distancia

Resumen

Esta investigación describe la comunidad Fans-CityVille (N=110) en función de las variables sexo, tiempo dedicado al juego, nivel alcanzado y dinero invertido. Asimismo, identifica los tres perfiles de jugador virtual asociados con las motivaciones esgrimidas para permanecer en el juego, los objetivos priorizados en el mismo y las razones alegadas para interactuar con otros jugadores: a) utilitarista-adictivo, b) aprendizaje lúdico-colaborativo, y c) prosocial. Entre los resultados se observa que los usuarios juegan para divertirse interaccionando online y colaborando con otros para hacer crecer sus ciudades en CityVille, son felices jugando y compartiendo afición. Aproximadamente la mitad juega entre 3-6 horas diarias y, aunque se podía jugar sin gastar dinero, casi la mitad invertía una media de 8$ mensuales para avanzar más rápido. Los hombres se muestran más utilitaristas, buscan alcanzar el máximo nivel y solo interactúan con otros jugadores para obtener beneficios y ganar; a diferencia de las mujeres que valoran el aprendizaje derivado de este entretenimiento colaborativo y prosocial, ponderan más el intercambio de estrategias, la colaboración mutua y la oportunidad que les brinda el juego para ampliar su red de contactos y amistades.

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Información de financiación

El presente trabajose inserta en el proyecto de investigación denominado E3M “European Indicator and Ranking Methodology for University Third Mission”, en el Centro de Gestión de la Calidad y del Cambio de la Universitat Politècnica de València (UPV).

Financiadores

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