Variedad estratégica y rentabilidad empresarial en la industria manufacturera

  1. González Fidalgo, Eduardo
  2. Ventura Victoria, Juan
Aldizkaria:
Revista de economía aplicada

ISSN: 1133-455X

Argitalpen urtea: 2007

Alea: 15

Zenbakia: 43

Orrialdeak: 71-94

Mota: Artikulua

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This paper analyses the relationship between strategic variety and industry performance. From a theoretical perspective, strategic variety may induce a positive effect, by reducing competitive interdependence, or a negative effect, by impairing oligopolistic coordination. The empirical evidence in the literature is scant and contradictory. With these precedents in mind, this paper provides new evidence from a sample of Spanish manufacturing firms representing 55 different industries. The results support the existence of a quadratic U-shaped relationship, suggesting that both industries with high variety and industries with low variety tend to achieve high performance. Conversely, industries that show a moderate level of strategic variety register a lower performance.

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