Análisis del impacto de la obra social sobre los resultados de las cajas de ahorro
- Zapico Aldeano, Luis Miguel
- Martínez Campillo, Almudena
- Cabeza García, Laura
- Ayala Calvo, Juan Carlos (coord.)
Publisher: Universidad de La Rioja
ISBN: 84-690-3573-8
Year of publication: 2007
Type: Book chapter
Abstract
This paper analyses how firms' social activities influence on savings banks' performance. According to this aim we use a pooled regression over a sample of financial entities in Castilla and León within the period 1992-2004. The results show a positive influence of social activities, although in a small size, on different proxies of firms' performance. Social activities become an additional strategic asset to obtain sustainable competitive advantages. The results also show how firms compete in the sector, that is, the qualitative importance of social activities in the image, and consequently, in firms' performance.