Aprendizaje organizativo y creación de valor en las relaciones fabricante-distribuidor

  1. López Sánchez, José Ángel
  2. Santos Vijande, María Leticia
  3. Trespalacios Gutiérrez, Juan Antonio
Revista:
Cuadernos de economía y dirección de la empresa

ISSN: 1138-5758

Año de publicación: 2010

Número: 42

Páginas: 35-74

Tipo: Artículo

DOI: 10.1016/S1138-5758(10)70003-7 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Cuadernos de economía y dirección de la empresa

Resumen

El propósito de este trabajo es estudiar el efecto del aprendizaje organizativo (AO) sobre la creación de valor para el cliente. Para ello primero se lleva a cabo una revisión de la literatura de los factores latentes mencionados. A continuación se plantea un modelo conceptual donde se adopta como unidad de análisis la relación diádica que mantienen las empresas fabricantes con su principal distribuidor. Después se procede con el examen de los datos obtenidos en el trabajo de campo. En este punto se examina con carácter previo la fiabilidad y validez del proceso de AO y las funciones creadoras de valor (directas e indirectas) para, inmediatamente, estudiar las conexiones causales del modelo estructural especificado. Los resultados obtenidos aportan evidencia empírica acerca del hecho de que el proceso de AO del fabricante es un antecedente directo y positivo de la creación de valor, entendida desde un enfoque funcionalista, así como de los resultados empresariales que éste experimenta.

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