Imprinting and early exposure to developed international marketsthe case of the new multinationals
- Esteban García-Canal 1
- Mauro F. Guillén 2
- Paloma Fernández 3
- Nuria Puig 4
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1
Universidad de Oviedo
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2
University of Pennsylvania
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3
Universitat de Barcelona
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- 4 Univeridad Complutense de Madrid
ISSN: 2340-9444, 2340-9436
Año de publicación: 2018
Volumen: 21
Número: 3
Páginas: 141-152
Tipo: Artículo
Otras publicaciones en: Business Research Quarterly
Resumen
Investigaciones anteriores han analizado el efecto de impronta asociado con la expansión internacional de la empresa sin considerar la gama completa de diferencias entre los países de origen y de acogida. Estas diferencias son importantes porque, según la brecha de desarrollo y la dirección de la diferencia, las oportunidades de aprendizaje y la posibilidad de mejorar las capacidades de la empresa serán muy diferentes. Por ello, analizamos la influencia específica de la exposición a un grupo específico de mercados internacionales, aquellos que están más desarrollados que el país de origen de la firma focal. Obviamente, esta exposición beneficia especialmente a las empresas de países emergentes y de ingresos medios, a los que nos referimos como “nuevas multinacionales”.
Información de financiación
Financial support from the First Fellowships for Research Projects in the Socio Economic Sciences of Fundación BBVA 2014---2016.Referencias bibliográficas
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