Publications (6) RODOLFO VAZQUEZ CASIELLES publications

filter_list Business and International Management

2011

  1. The influence of customer relationship marketing strategies on supply chain relationships: The moderating effects of environmental uncertainty and competitive rivalry

    Journal of Business-to-Business Marketing, Vol. 18, Núm. 1, pp. 50-82

2009

  1. The role of commitment perceived by the consumer in service industries

    Management Research, Vol. 7, Núm. 2, pp. 141-157

2007

  1. Relationship marketing and information and communication technologies: Analysis of retail travel agencies

    Journal of Travel Research, Vol. 45, Núm. 4, pp. 453-463

  2. The effect of a buyer's market orientation on attitudinal loyalty toward a supplier: Is dependence a moderator?

    Supply Chain Management, Vol. 12, Núm. 4, pp. 267-283

2005

  1. Effects of market orientation on business strategic behaviour

    Journal of Strategic Marketing, Vol. 13, Núm. 1, pp. 17-42

2000

  1. Effects of exclusivity agreements on supplier’s control over marketing channels

    Journal of Marketing Channels, Vol. 7, Núm. 4, pp. 61-81