MARIA BEGOÑA
LOPEZ FERNANDEZ
Profesora Titular de Universidad
University of Bordeaux
Burdeos, FranciaUniversity of Bordeaux-ko ikertzaileekin lankidetzan egindako argitalpenak (1)
2020
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Resale pricing as part of franchisor know-how
Journal of Business and Industrial Marketing, Vol. 35, Núm. 4, pp. 685-698