Publications (4) FRANCISCO JAVIER DE LA BALLINA BALLINA publications

filter_list Marketing

2023

  1. Teaching Marketing Research at the University Level—From Academic and Professional Perspectives

    Sustainability (Switzerland), Vol. 15, Núm. 2

2019

  1. Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

    Market-Trziste, Vol. 31, Núm. 2, pp. 153-170

2017

  1. Marketing turístico aplicado

    Escuela Superior de Gestión Comercial y Marketing, ESIC

2016

  1. Investigación de mercados: el valor de los estudios de mercado en la era del marketing digital

    Paraninfo