Publications (2) FRANCISCO JAVIER DE LA BALLINA BALLINA publications

filter_list Business and International Management

2023

  1. Teaching Marketing Research at the University Level—From Academic and Professional Perspectives

    Sustainability (Switzerland), Vol. 15, Núm. 2

2019

  1. Scarcity as a desirable attribute of luxury fashion brands in millennial marketing

    Market-Trziste, Vol. 31, Núm. 2, pp. 153-170