Publications (6) MARIA LUISA DIEZ ARROYO publications

filter_list Communication

2021

  1. Emotional Rhetoric in Tea Advertising

    Atlantis: Revista de la Asociación Española de Estudios Anglo-Norteamericanos, Vol. 43, Núm. 1, pp. 199-220

2020

  1. The adjective “ unique”: More than a buzzword in the language of advertising

    Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), Núm. 40, pp. 149-170

2018

  1. Metarepresentation and echo in online automobile advertising

    Lingua, Vol. 201, pp. 1-17

2015

  1. From the atelier to e-commerce: A cognitive approach to neologisms in Spanish fashion

    Terminology: international journal of theoretical and applied issues in specialized communication, Vol. 21, Núm. 1, pp. 51-75

2014

  1. "Ageing youthfully" or the rhetoric of medical English in advertising

    Ibérica: Revista de la Asociación Europea de Lenguas para Fines Específicos ( AELFE ), Núm. 28, pp. 83-106

1998

  1. Arousing the receiver's involvement by flouting the communicative principles

    Alicante Journal of English Studies / Revista Alicantina de Estudios Ingleses: RAEI, Núm. 11, pp. 33-44